European Stock Exchange Listings

European Stock Exchange Listings

Article by William Cate

European Stock Exchange ListingsBy William CatePublished July 1999[http://home.earthlink.net/~beowulfinvestments/] [http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/] An axiom: When buying exceeds selling, the share price goes up.When selling exceeds buying, the share price goes down. The reasons for thebuying or selling are secondary to the act of buying or selling. The goal of your stock support plan is to encourage buying anddiscourage selling. One tactic in your battle for a strong share price isto list your company’s shares on a European Stock Exchange. Europeans are investors, not speculators. They’ll carefully reviewthe fundamentals of your company. I advise clients to sell their product orservice in Europe. It gives your company credibility with potentialEuropean investors. As a rule, Europeans are more interested in the steakthan the sizzle.Does your company trade on the New York Stock Exchange (NYSE)? You should list it on the International (London) Stock Exchange. Does yourcompany trade on the Over-the-Counter Bulletin Board (OTCBB)? You should carefully select one of Europe’s risk-capital Stock Exchanges. Here are ten issues you should consider in selecting your European Stock Exchange.1. Can you file in English?2. Will the Exchange accept your SEC filings?3. Where are the small capital investors? American companiesconsistently miss a primary source of small capital investors allied toeach European Stock Exchange.4. What will an Investor Relations program cost?5. As your company grows, can you use your European OTC listing to listyour shares on a stronger European or American Stock Exchange?6. How do you arrange a European listing? The financial culture of eachEuropean Stock Exchange is different. There’s an approved road to list yourcompany. You must know it to succeed.7. What does it cost to list? How does that cost compare to listing onNasdaq or complying with SEC filing requirements?8. Who can you trust?9. How much of your stock will trade annually on this Stock Exchange?10. How long will it take for your company to start trading?Nasdaq is moving to consolidate U. S. Stock Exchanges, exceptingthe NYSE. The German (Frankfurt) Stock Exchange has a similar plan forEurope. Eventually, these two acquisition programs will merge. Currentlyit’s faster, cheaper and easier to list an American OTCBB company in Europethan on Nasdaq. As European Stock Exchange consolidation progresses, thismay no longer be true. If your shares trade in the States, you should thinkEurope in 1999. To contact the author: Visit the Beowulf Investments website: [http://home.earthlink.net/~beowulfinvestments/] Or, visit the Global Village Investment Club Website:[http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/]

About the Author

He has been the Managing Director of Beowulf Investments [http://home.earthlink.net/~beowulfinvestments/] since 1981 and is the Executive Director of the Global Village Investment Club [http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/]